by jackie.elliott@shaw.ca | Sep 22, 2015 | Ideal Customer, Inventors, Marketing, Mind Set, patents, Pricing, Production, prototyping, Quality, Research, Risk v Failure
In Part 1, we talked about Researching your idea for a product, Protecting your idea, Prototyping and Production. So what now? Well, you need to get it out there in the market place! But before we look at ways you might tackle this, a word about…… Pricing....
by jackie.elliott@shaw.ca | Apr 8, 2015 | Competition, Customer Service, Ideal Customer, Pricing
Hmm, seems a bit extreme doesn’t it? After all, isn’t there plenty of room for us all in the market place? Whatever our service or our product? Do we really need to “crush” the competition, “grind them into the ground” or...
by jackie.elliott@shaw.ca | Feb 6, 2015 | Ideal Customer, Pricing
These two young entrepreneurs feature in a Volkswagon commercial – they adjust the price of their lemonade from 25c to $1, as they watch the fancy new Volkswagon Passat stop at their lemonade stand. This wasn’t the main point of the...
