by jackie.elliott@shaw.ca | May 20, 2015 | Ideal Customer, Inventors, Mind Set
If you were to believe all the promises that people make on Facebook, you would be waiting for the Magic Beans and a sprinkling of fairy dust to create a wonderful, profitable business…. just sit back and rake in the cash! Alas, I hate to chop down the...
by jackie.elliott@shaw.ca | May 4, 2015 | Goal Setting, Mind Set
It seems fitting somehow that I am writing this on “Star Wars Day”, because I was reminded this morning of another set of little aliens that burst onto British TV screens during the 1970″s. The “Smash” aliens featured in a...
by jackie.elliott@shaw.ca | Apr 23, 2015 | Mind Set
I always wanted to be a writer. When I was at school, I loved writing essays and short stories, and I really loved to read, I still do. But writing is not a stable or well paying profession, unless you are J. K Rowling, so understandably, my parents...
by jackie.elliott@shaw.ca | Apr 15, 2015 | Company Values, Investment, Mind Set
Choosing a business partner is like choosing a life partner….Marry in haste, repent in leisure, as the old adage goes. When a business partnership goes wrong, it can be as stressful and as financially devastating as a divorce. So here are our Do’s...
by jackie.elliott@shaw.ca | Jan 30, 2015 | Ideal Customer, Marketing, Mind Set
I’ve been “binge watching” Mad Men. For those of you who do not watch as much TV as I do, “Mad Men” is a drama series set in the early 1960’s about an advertising agency in New York. Things that stand out about the show...
by jackie.elliott@shaw.ca | Jan 21, 2015 | Mind Set
No one likes being short of cash. No one likes having bills pile up while you toil at a new business project. And everyone who has started a new business from scratch, at some point has thought (or said) “If only I had more cash, I could improve the design, do...
