by jackie.elliott@shaw.ca | May 20, 2015 | Ideal Customer, Inventors, Mind Set
If you were to believe all the promises that people make on Facebook, you would be waiting for the Magic Beans and a sprinkling of fairy dust to create a wonderful, profitable business…. just sit back and rake in the cash! Alas, I hate to chop down the beanstalk,...
by jackie.elliott@shaw.ca | May 4, 2015 | Goal Setting, Mind Set
It seems fitting somehow that I am writing this on “Star Wars Day”, because I was reminded this morning of another set of little aliens that burst onto British TV screens during the 1970″s. The “Smash” aliens featured in a commercial about instant mashed potato...
by jackie.elliott@shaw.ca | Apr 23, 2015 | Mind Set
I always wanted to be a writer. When I was at school, I loved writing essays and short stories, and I really loved to read, I still do. But writing is not a stable or well paying profession, unless you are J. K Rowling, so understandably, my parents ‘encouraged”...
by jackie.elliott@shaw.ca | Apr 15, 2015 | Company Values, Investment, Mind Set
Choosing a business partner is like choosing a life partner….Marry in haste, repent in leisure, as the old adage goes. When a business partnership goes wrong, it can be as stressful and as financially devastating as a divorce. So here are our Do’s and Don’ts before...
by jackie.elliott@shaw.ca | Jan 30, 2015 | Ideal Customer, Marketing, Mind Set
I’ve been “binge watching” Mad Men. For those of you who do not watch as much TV as I do, “Mad Men” is a drama series set in the early 1960’s about an advertising agency in New York. Things that stand out about the show (apart from the startling image of just about...
by jackie.elliott@shaw.ca | Jan 21, 2015 | Mind Set
No one likes being short of cash. No one likes having bills pile up while you toil at a new business project. And everyone who has started a new business from scratch, at some point has thought (or said) “If only I had more cash, I could improve the design, do more...
