by jackie.elliott@shaw.ca | Sep 22, 2015 | Ideal Customer, Inventors, Marketing, Mind Set, patents, Pricing, Production, prototyping, Quality, Research, Risk v Failure
In Part 1, we talked about Researching your idea for a product, Protecting your idea, Prototyping and Production. So what now? Well, you need to get it out there in the market place! But before we look at ways you might tackle this, a word about…… Pricing....
by jackie.elliott@shaw.ca | Jul 12, 2015 | Inventors, Marketing, Research
What should you do when you get a great idea for a product? Research, Research, Research…..and here’s why… 1. You don’t know if your Idea is Unique. When you come up with an idea for a new product or invention, you are doing one of two things – you are solving...
by jackie.elliott@shaw.ca | Mar 25, 2015 | Ideal Customer, Marketing
Our good friend Jerry Kool autographed his beautiful wooden chart for the highest bidder at a recent silent auction. Jerry donated this piece to our local Yacht Club, who held a fund raiser for a local lady who is suffering from a rare form of cancer. Is...
by jackie.elliott@shaw.ca | Mar 23, 2015 | Customer Service, Ideal Customer, Marketing
The most effective and powerful marketing tool that you will ever have at your disposal, is a referral. An endorsement from someone who has experienced your product and your company, and LOVES both, and is prepared to shout it from the hilltops...
by jackie.elliott@shaw.ca | Mar 4, 2015 | Customer Service, Ideal Customer, Marketing
It’s a sad fact, but many of us are terrified of our customers. I’ll say that again – many of us are terrified to make contact with our customers, it’s like they are aliens visiting from outer space – a species to be feared and...
by jackie.elliott@shaw.ca | Jan 30, 2015 | Ideal Customer, Marketing, Mind Set
I’ve been “binge watching” Mad Men. For those of you who do not watch as much TV as I do, “Mad Men” is a drama series set in the early 1960’s about an advertising agency in New York. Things that stand out about the show...
