by jackie.elliott@shaw.ca | Mar 23, 2015 | Customer Service, Ideal Customer, Marketing
The most effective and powerful marketing tool that you will ever have at your disposal, is a referral. An endorsement from someone who has experienced your product and your company, and LOVES both, and is prepared to shout it from the hilltops...
by jackie.elliott@shaw.ca | Mar 4, 2015 | Customer Service, Ideal Customer, Marketing
It’s a sad fact, but many of us are terrified of our customers. I’ll say that again – many of us are terrified to make contact with our customers, it’s like they are aliens visiting from outer space – a species to be feared and...
by jackie.elliott@shaw.ca | Feb 20, 2015 | Customer Service, Ideal Customer, Production
We didn’t have to wait for Halloween this year for our first horror story. This is a classic. My husband Bob has been driving back from Arizona . He delivered one of our products to a customer, installed it and is now nearing the last phase of a 36 hour...
by jackie.elliott@shaw.ca | Feb 6, 2015 | Ideal Customer, Pricing
These two young entrepreneurs feature in a Volkswagon commercial – they adjust the price of their lemonade from 25c to $1, as they watch the fancy new Volkswagon Passat stop at their lemonade stand. This wasn’t the main point of the...
by jackie.elliott@shaw.ca | Jan 30, 2015 | Ideal Customer, Marketing, Mind Set
I’ve been “binge watching” Mad Men. For those of you who do not watch as much TV as I do, “Mad Men” is a drama series set in the early 1960’s about an advertising agency in New York. Things that stand out about the show...
