by jackie.elliott@shaw.ca | Sep 22, 2015 | Ideal Customer, Inventors, Marketing, Mind Set, patents, Pricing, Production, prototyping, Quality, Research, Risk v Failure
In Part 1, we talked about Researching your idea for a product, Protecting your idea, Prototyping and Production. So what now? Well, you need to get it out there in the market place! But before we look at ways you might tackle this, a word about…… Pricing....
by jackie.elliott@shaw.ca | Jul 21, 2015 | Brand, Company Values, Ideal Customer
This was how I reacted when I read the article. Oh no! Why on earth would they do that? Here is the headline….. Lululemon Branded Beer to hit Shelves this Summer! Wow, I thought. What a spectacular mistake. Lululemon is a brand founded in Vancouver. If...
by jackie.elliott@shaw.ca | Jun 30, 2015 | Ideal Customer, Inventors, Mind Set, Research, Uncategorized
I read an article the other day about unfortunate inventors who managed to kill themselves with their inventions. I think it’s safe to say that most of those inventions never made it mainstream…. But the article did reinforce a...
by jackie.elliott@shaw.ca | May 20, 2015 | Ideal Customer, Inventors, Mind Set
If you were to believe all the promises that people make on Facebook, you would be waiting for the Magic Beans and a sprinkling of fairy dust to create a wonderful, profitable business…. just sit back and rake in the cash! Alas, I hate to chop down the...
by jackie.elliott@shaw.ca | Apr 8, 2015 | Competition, Customer Service, Ideal Customer, Pricing
Hmm, seems a bit extreme doesn’t it? After all, isn’t there plenty of room for us all in the market place? Whatever our service or our product? Do we really need to “crush” the competition, “grind them into the ground” or...
by jackie.elliott@shaw.ca | Mar 25, 2015 | Ideal Customer, Marketing
Our good friend Jerry Kool autographed his beautiful wooden chart for the highest bidder at a recent silent auction. Jerry donated this piece to our local Yacht Club, who held a fund raiser for a local lady who is suffering from a rare form of cancer. Is...
