by jackie.elliott@shaw.ca | Sep 27, 2015 | Brand, Competition, Inventors Logbooks, patents, prototyping, Research, Trademarks
It’s one of the most common questions that we’re asked …..”How do I stop other people copying my idea?” It’s a real fear that most inventors have. After all, it would really really suck if you invested time and money into an awesome...
by jackie.elliott@shaw.ca | Jul 21, 2015 | Brand, Company Values, Ideal Customer
This was how I reacted when I read the article. Oh no! Why on earth would they do that? Here is the headline….. Lululemon Branded Beer to hit Shelves this Summer! Wow, I thought. What a spectacular mistake. Lululemon is a brand founded in Vancouver. If...
