by jackie.elliott@shaw.ca | Feb 6, 2015 | Ideal Customer, Pricing
These two young entrepreneurs feature in a Volkswagon commercial – they adjust the price of their lemonade from 25c to $1, as they watch the fancy new Volkswagon Passat stop at their lemonade stand. This wasn’t the main point of the commercial – it was all to do...
by jackie.elliott@shaw.ca | Jan 30, 2015 | Ideal Customer, Marketing, Mind Set
I’ve been “binge watching” Mad Men. For those of you who do not watch as much TV as I do, “Mad Men” is a drama series set in the early 1960’s about an advertising agency in New York. Things that stand out about the show (apart from the startling image of just about...
by jackie.elliott@shaw.ca | Jan 21, 2015 | Mind Set
No one likes being short of cash. No one likes having bills pile up while you toil at a new business project. And everyone who has started a new business from scratch, at some point has thought (or said) “If only I had more cash, I could improve the design, do more...
by jackie.elliott@shaw.ca | Jan 9, 2015 | Production
I recently saw a post in a social media group from a poor lady who was tearing her hair out after being let down by her suppliers. Consequently her product launch could be delayed, and promises she had made to prospective clients, broken. It’s a situation that I...
by jackie.elliott@shaw.ca | Dec 6, 2014 | Mind Set
Crabs are instinctive creatures. They are lured into crab traps by bait. Crab traps can be round or square, they have one entrance, and the bait is usually fastened in the middle. The entrance remains open, to allow more crabs to wander in and feast upon the bait...
