by jackie.elliott@shaw.ca | Mar 25, 2015 | Ideal Customer, Marketing
Our good friend Jerry Kool autographed his beautiful wooden chart for the highest bidder at a recent silent auction. Jerry donated this piece to our local Yacht Club, who held a fund raiser for a local lady who is suffering from a rare form of cancer. Is it good...
by jackie.elliott@shaw.ca | Mar 23, 2015 | Customer Service, Ideal Customer, Marketing
The most effective and powerful marketing tool that you will ever have at your disposal, is a referral. An endorsement from someone who has experienced your product and your company, and LOVES both, and is prepared to shout it from the hilltops for you....
by jackie.elliott@shaw.ca | Mar 4, 2015 | Customer Service, Ideal Customer, Marketing
It’s a sad fact, but many of us are terrified of our customers. I’ll say that again – many of us are terrified to make contact with our customers, it’s like they are aliens visiting from outer space – a species to be feared and avoided at all costs… Unfortunately...
by jackie.elliott@shaw.ca | Feb 20, 2015 | Customer Service, Ideal Customer, Production
We didn’t have to wait for Halloween this year for our first horror story. This is a classic. My husband Bob has been driving back from Arizona . He delivered one of our products to a customer, installed it and is now nearing the last phase of a 36 hour drive from...
by jackie.elliott@shaw.ca | Feb 16, 2015 | Goal Setting, Investment
It’s Audition time again! – the start of auditions for the next series of Dragon’s Den. At least it is in my home town of Nanaimo, situated on beautiful Vancouver Island, BC, Canada. Dragon’s Den has become essential viewing for all entrepreneurs who dream of...
