by jackie.elliott@shaw.ca | Aug 1, 2015 | Company Values, Inventors, Research
We all learn from our mistakes right? It’s how we grow, how we evolve… ourselves and our businesses. What doesn’t kill us makes us stronger, yes? But what if those mistakes really threaten to damage our business? Even stop it dead in it’s tracks? Here are 5 big ones...
by jackie.elliott@shaw.ca | Jul 21, 2015 | Brand, Company Values, Ideal Customer
This was how I reacted when I read the article. Oh no! Why on earth would they do that? Here is the headline….. Lululemon Branded Beer to hit Shelves this Summer! Wow, I thought. What a spectacular mistake. Lululemon is a brand founded in Vancouver. If you have...
by jackie.elliott@shaw.ca | Jul 12, 2015 | Inventors, Marketing, Research
What should you do when you get a great idea for a product? Research, Research, Research…..and here’s why… 1. You don’t know if your Idea is Unique. When you come up with an idea for a new product or invention, you are doing one of two things – you are solving a...
by jackie.elliott@shaw.ca | Jul 7, 2015 | Goal Setting, Inventors, Mind Set, Risk v Failure
This was us – my husband and our project team, about four months ago: “Our start-up has been a struggle. Well, they all are, but usually start-ups are crazy, manic, passionate and fun. The realization that you actually have something here, the late night...
by jackie.elliott@shaw.ca | Jun 30, 2015 | Ideal Customer, Inventors, Mind Set, Research, Uncategorized
I read an article the other day about unfortunate inventors who managed to kill themselves with their inventions. I think it’s safe to say that most of those inventions never made it mainstream…. But the article did reinforce a stereotype….inventor’s are crazy, “mad...
