by jackie.elliott@shaw.ca | Sep 22, 2015 | Ideal Customer, Inventors, Marketing, Mind Set, patents, Pricing, Production, prototyping, Quality, Research, Risk v Failure
In Part 1, we talked about Researching your idea for a product, Protecting your idea, Prototyping and Production. So what now? Well, you need to get it out there in the market place! But before we look at ways you might tackle this, a word about…… Pricing. Pricing...
by jackie.elliott@shaw.ca | Aug 27, 2015 | Goal Setting, Mind Set, Research, Risk v Failure
When I was fishing commercially, there were a group of fishermen that we used to call “Radio Fishermen”. Instead of figuring out where they should set their net, they were too worried about where everyone else was, so they were constantly on the radio…. “Where are...
by jackie.elliott@shaw.ca | Aug 12, 2015 | Customer Service, Economy, Inventors, Production, Quality
You would be crazy to start a business now! Haven’t you heard? China has devalued their currency, the oil prices have plunged, the world economy is in the tank! Who on earth would start a business now? If that’s what you are thinking, as you tear up your plans to...
by jackie.elliott@shaw.ca | Aug 10, 2015 | Artisan, Goal Setting, Seasonal Products
I expect two reactions to this post – the majority of you will groan and click away quickly, but others won’t need reminding, because YOU GUYS have already been planning Christmas since MAY! Yes, if you are an ARTISAN or CRAFTER or you create any kind of custom...
by jackie.elliott@shaw.ca | Aug 5, 2015 | Artisan, Inventors, Mind Set
My lovely sister-in-law is writing her first children’s book. As we discussed how she will design the cover, where she will sell the book and how she will market it – I realized that although writers and crafters may consider themselves more artists than inventors,...
